Ending Hepatitis C Campaign Hepatitis Australia was commissioned by the Australian Government Department of Health and Aged Care to implement the ‘Ending Hepatitis C Campaign’ (the Campaign). The Campaign is one component of five pillars of the National Hepatitis C 50,000 Project. The Campaign set out to raise awareness within the general public of hepatitis C and its cure. To meet this aim, Hepatitis Australia engaged with stakeholders and local organisations as partners in 16 specifically targeted geographic locations across the country to participate in and promote the Campaign and its flagship activations, ‘Australia’s Biggest Quiz’ and ‘Australia’s Biggest Quiz May-hem’. “My key message is that treatment is a no brainer! It’s just magical that it’s so readily available, it’s so non-invasive and it’s not debilitating. Having watched my brother-in-law die from liver cancer... it’s so preventable, don’t hesitate, just go and get checked, it’s easy!” - Maria, Ending Hepatitis C Campaign lived experience ambassador The Challenge Market research indicated there was very low awareness about hepatitis C and its cure amongst the general public (the target audience), most people believed it did not affect them and people needed to be incentivised in order to become engaged in the topic. The Solution Develop a Campaign that was an innovative, integrated, positive, and geographically targeted, deploying creative community activation techniques and strategic media partnerships. Partner with targeted communities and groups around Australia to develop an integrated campaign that aims to raised awareness of hepatitis C and its cure using the fun and accessible medium of trivia, culminating in the world-record attempt event, ‘Australia’s Biggest Quiz’. Outcomes The Campaign was the first national campaign of its kind, scale and scope. Previous national campaign activity had been smaller in scale and focused on sub-populations and/or settings. The Campaign reached new audiences, irrespective of an individual’s past or current risk factors of hepatitis C people who are disparately spread through a range of communities across Australia people who are not accessing health or community services (e.g. for hepatitis C or related prevention or care) the community around people living with hepatitis C. An external evaluation found the 2022 Ending Hepatitis C Campaign was successful in its aim, having increased awareness about hepatitis C and its cure amongst participants of Australia’s Biggest Quiz and other stakeholders in the 16 targeted geographic areas. Read more about the Campaign’s main activation, Australia’s Biggest Quiz, here. “It’s possible to clear hepatitis C and it’s very easy. You won’t look back.” - Digby, Ending Hepatitis C Campaign lived experience ambassador Page updated 12 February 2024 Manage Cookie Preferences