Strategic Goals 2007 - 2009

Goal 1 - Alert the nation to the urgency for action

Community awareness raising around viral hepatitis will be a major priority for our work. We will alert the nation to the urgent action needed to prevent new cases and the serious implications for individuals and Australia if this does not occur. To support those living with chronic viral hepatitis we will work to change community attitudes to viral hepatitis, reduce the attached stigma and create a positive, collective and comprehensive response.

Strategies Priorities for 2007-2009
Build strong relationships with the media to expand and improve the quality of coverage of viral hepatitis
  • Give higher priority to media work to ensure greater and more accurate coverage
  • Develop and deliver clear, consistent and strong media messages for all audiences
  • Use personal stories in mainstream media to counter fear and discrimination and build empathy and understanding
  • Establish a viral hepatitis journalism award to improve the quantity, quality and regularity of reporting
  • Provide information to the media on preferred terminology and language
Initiate and implement awareness campaigns and projects
  • Campaign for and influence the content of a national public awareness and education campaign
  • Take the lead in coordinating annual National Hepatitis C Awareness Week
  • Ensure our web site includes current, accurate information and commentary of interest to the media and public

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